THE BRAND: Maaike Groen founded Miss Green in 2008. Sustainable and fair business practice was self-evident for her, but still quite unique in those days. Since then, she has seen Miss Green grow into a fully-fledged fashion label with an extensive collection. And not only that, she is one of the Netherlands' leaders when it comes to sustainability and equitable production.
SUSTAINABILITY: IT IS POSSIBLE Miss Green is resolute. For we know that it really is possible to make beautiful and sustainable clothing that is fashionable as well. We remain hopeful that the big high-street fashion brands will eventually also understand this. We bring out two collections per year and continue seeking out new and sustainable opportunities. Go to the Sustainability page to find out more.
MADE WITH LOVE & RESPECT: We make clothing with love and respect for the world and people around us. People making our clothes earn a fair salary and enjoy good working conditions. We only manufacture in European and Indian workshops with a GOTS certificate and the SA8000 standard, which means they maintain sustainable production methods. No harmful chemicals are used during the production process and organic fabrics are used as much as possible. These are treated in a responsible manner, with a minimal use of water. Besides all these standards and certificates, we also especially rely on our gut feeling. Hence we regularly visit our factories and workshops. Not only to view and select fabrics, but, above all, to catch up with the people who make Miss Green.
YEARS OF WEARING PLEASURE IS ALSO SUSTAINABILITY Fashion changes quickly. But that doesn't mean you have to replace your whole wardrobe every season. Thus Miss Green makes timeless basics complemented with fashionable items. And these last a long time too. Each and every one a good fit and easy to wash. In many cases Lycra does the rest by ensuring that our clothes drape beautifully and are comfortable to wear. Who needs more?
ENJOY THE RIDE Growing is a process, not an objective. And we do that step-by-step. We went from an online web shop to more than a hundred brick- and-mortar shops. Our clothes are now on sale in the Netherlands, Germany, Belgium, Switzerland, Czech Republic, Norway, Luxembourg, Estonia, France, England and Sweden. We are ambitious, optimistic and realistic. That's why we shape the expansion of our green empire with great awareness. We keep our feet on the ground and remain faithful to our credo: Love life. Love Miss Green.