To Mud Jeans, it doesn’t make sense to keep the jeans you don’t longer wear in your wardrobe. Nor does it make sense to throw them away. We all know that our resources aren’t unlimited, that’s why we most of all have to be smart. The circular economy comes with a solution. In the circular economy waste is seen as a source of growth to make something new. We like the idea. That’s why we create new jeans from our old jeans. The best part is that we make an environmental impact by cutting back on resource consumption. Mud Jeans is the only brand that works completely according to the principles of the circular economy.